Privacy Policy

This Privacy Policy outlines how Ekata Earth Pvt Ltd ("we" or "us") collects, uses, and discloses your personal information when you use our services or visit our website at ("the Site"). By accessing and using our Services, you agree to the terms outlined in this Privacy Policy. If you do not agree, please refrain from using our Services. The term "you" refers to the user of our Services, including customers, website visitors, or individuals whose information we collect. Please read this Privacy Policy carefully.

Changes to This Privacy Policy:

We reserve the right to update this Privacy Policy periodically, whether for changes to our practices or for operational, legal, or regulatory reasons. Any revisions will be posted on the Site, accompanied by an updated "Last updated" date, and we will take all necessary steps as mandated by applicable law.

How We Collect and Use Your Personal Information:

To deliver our Services, we gather personal information about you from various sources, as outlined below, both presently and for the preceding 12 months. The nature of the information collected and its usage depends on your interaction with us.

In addition to the specified purposes mentioned below, we may employ the information collected to communicate with you, offer our Services, adhere to legal obligations, enforce applicable terms of service, and safeguard the Services, our rights, and the rights of our users or others.

What Personal Information We Collect:

The personal information we collect about you is contingent on how you engage with our Site and utilize our Services. When we mention "personal information," we are referring to data that can identify, relate to, describe, or be associated with you. The following outlines the categories and specific types of personal information we gather:

Information We Collect Directly from You:

Basic contact details, such as your name, address, phone number, and email.

Order information, including your name, billing address, shipping address, payment confirmation, and email address.

Account information, encompassing your username, password, and security questions.

Shopping information, comprising the items you view, place in your cart, or add to your wish list.

Customer support information, including details you choose to include in communications with us, such as messages sent through the Services.

Certain features of the Services may necessitate you to furnish specific information about yourself directly. While you have the option not to provide this information, doing so may restrict your ability to use or access these features.

Information We Collect through Cookies:

We automatically gather specific information about your engagement with the Services, referred to as "Usage Data." This is achieved through the utilization of cookies, pixels, and similar technologies. Usage Data encompasses details about how you navigate and use our Site and your account. It includes device information, browser details, network connection specifics, your IP address, and additional information pertaining to your interaction with the Services.

Information We Obtain from Third Parties:

We may acquire information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

Companies supporting our Site and Services, like Shopify, blue dart as logistic partner and CC avenue as payment gateway partner. Payment processors collecting payment information (e.g., bank account, credit or debit card details, billing address) for order fulfilment and service provision, as required by our contract with you. When you visit our Site, open, or click on our emails, or engage with our Services or advertisements, we or our affiliated third parties may automatically collect certain information using online tracking technologies like pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information received from third parties will be handled in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided by third parties, nor are we liable for their policies or practices. For further details, refer to the section below, "Third Party Websites and Links.

How We Use Your Personal Information:

Providing Products and Services: We utilize your personal information to deliver the Services, fulfilling our contractual obligations to process payments, fulfil orders, send notifications related to your account, purchases, returns, exchanges, and other transactions. This includes managing your account, arranging shipping, facilitating returns and exchanges, and enabling review posting.

Marketing and Advertising: Your personal information is employed for marketing and promotional activities, including sending communications via email, text, or postal mail, and displaying advertisements for products or services. This may involve tailoring Services and advertising on our Site and other platforms.

Security and Fraud Prevention: We use your personal information to detect, investigate, or act against potential fraudulent, illegal, or malicious activity. If you register an account, you are responsible for safeguarding your credentials. Promptly contact us if you suspect any account compromise.

Communication: Personal information is employed for customer support, enhancing our Services, and maintaining our business relationship with you. This aligns with our legitimate interests in being responsive, providing effective services, and sustaining a business relationship.


We use Cookies to power and enhance our Site and Services, remembering your actions and preferences, running analytics, and understanding user interaction. Third parties may also use Cookies to tailor services, products, and advertising.

Most browsers accept Cookies by default, but you can adjust settings to remove or reject them. Note that blocking Cookies may impact user experience and certain features, potentially affecting functionality. Blocking Cookies may not entirely prevent information sharing with third parties, such as advertising partners.

How We Disclose Personal Information:

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, as outlined in this Privacy Policy.

Circumstances for Disclosure:

Vendors and Third-Party Services: Information may be shared with vendors and third parties providing services on our behalf (e.g., IT management, payment processing, data analytics, customer support).

Business and Marketing Partners: We may share information with business and marketing partners, including Shopify, for service provision and advertising. Partners adhere to their privacy notices.

User Direction and Consent: Information disclosure may occur upon your direction, request, or consent. This includes shipping products or use of social media widgets with your approval.

Affiliates and Corporate Group: Information may be shared within our corporate group for legitimate business interests.

Business Transactions and Legal Compliance: Information disclosure may happen in business transactions (e.g., merger) and to comply with legal obligations, enforce terms of service, or protect our rights and users.

Categories of Disclosed Information:


In the past 12 months, we disclosed categories of personal information and sensitive personal information (denoted by *) about users for the purposes outlined in "How we Collect and Use Your Personal Information" and "How we Disclose Personal Information."

Categories of Disclosed Information:

Identifiers: Basic contact details, specific order and account information.

Commercial Information: Order details, shopping history, and customer support information.

Internet or Network Activity: Includes Usage Data.

Categories of Recipients:

Vendors and Third Parties: Service providers like Internet service providers, payment processors, fulfillment partners, customer support, and data analytics providers.

Business and Marketing Partners: Collaborators in business and marketing.

Affiliates: Shared information within our corporate group.

Note: We refrain from using or disclosing sensitive personal information to infer characteristics about you.

User-Generated Content Notice:

By using our Services, you may have the option to contribute product reviews and other user-generated content. If you decide to share such content in public areas of the Services, it becomes publicly accessible.

We lack control over who may access the information you share, and we cannot guarantee the privacy or security of this information. We disclaim responsibility for the handling of publicly available information and are not liable for its accuracy or misuse by third parties.

Third-Party Websites Notice:

Our Site may contain links to third-party websites. When navigating to sites beyond our control, please review their privacy policies and terms. We don't guarantee or take responsibility for the privacy, security, or accuracy of information on these sites. Any details you share on public platforms may be visible to other users without limitations on usage by us or third parties. Inclusion of links does not imply endorsement unless explicitly stated on the Services.

Children's Privacy:

Our Services are not designed for use by children, and we don't knowingly collect personal information from them. If you're a parent or guardian, and a child has provided their information, contact us using the details below to request deletion. As of this Privacy Policy's Effective Date, we don't knowingly "share" or "sell" personal information of individuals under 18 years of age as defined by applicable law.

Security and Data Retention:

Please note that no security measures can guarantee absolute protection, and the transmission of information may not be secure. We recommend avoiding unsecure channels for sensitive data transmission. The duration of personal information retention depends on factors like account maintenance, service provision, legal compliance, dispute resolution, and enforcement of contracts and policies.

Your Rights:

Depending on your location, you may have rights related to your personal information, though these rights are not absolute and may apply under specific circumstances. Some rights include:

Right to Access/Know: Request access to your personal information and details about its use.

Right to Delete: Request the deletion of your maintained personal information.

Right to Correct: Request correction of inaccurate personal information.

Right of Portability: Receive a copy of your personal information and request its transfer to a third party in certain circumstances.